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(A No-Nonsense Audit to Uncover What Needs Work... and What it's Costing You)
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(A No-Nonsense Audit to Uncover What Needs Work... and What it's Costing You)
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WHITE PAPER - JUNE 2025
What if your branding process worked more like a research strategy?
IKT is a collaborative approach to research that involves ongoing partnerships between researchers and decision-makers. This paper presents a conceptual model for applying the IKT framework to branding, particularly for mission-driven institutions and organizations that rely on stakeholder trust and long-term relevance.
(A No-Nonsense Audit to Uncover What Needs Work... and What it's Costing You)
WHITE PAPER - JULY 2025
What happens when staff and customers don't believe the brand you're promoting?
Many organizations project a message to the public that is different from their internal reality. This disconnect, referred to here as the brand perception gap, presents a risk to long-term trust and reputational equity. This paper explores this gap and the role of brand strategy in closing it.
