← That's the power of branding.
↑ That's the power of branding.
Branding is about associations. What do people think and feel when they stumble on your feed, visit your website/store, open your products, or speak with you?
What comes to your mind when you think about your favorite (and least favorite) companies?
What do you want to be known for?
At KHreative Works, we blend years of expertise in design, strategy, marketing, and communications to help you clarify your message, align how you show up with how you want to be seen, and build a brand that connects with the people who matter most.
What kind of brand do you think this is?
Luxury / Bargain? Youthful / Classic?
What about this?
More or less affordable?
What about target audience?
And this?
Who's most likely to buy these sneakers?
See what we mean when we say, 'No Half-Baked Brands'®
Our Secret Ingredient
What do you get when you combine 15 years as a copyeditor, 13 years in design, a decade in public health research (including five years in evidence-informed decision-making), and a healthy dash of perfectionism?
You get me! Award-winning designer and Creative Director, Kershelle Barker.
Weird combination? Maybe, but it works! I don’t just make things pretty; I make them make sense. I connect the dots between data and design to build brands with purpose.
Design skills are one thing, but add in research, knowledge translation, data visualization, and sharp attention to detail, and you've got a KFC-level-top-secret recipe for brand success!
We've Got the Recipe
to take you from a business to a BRAND
What kind of brand do you think this is?
Luxury / Bargain? Youthful / Classic?
What about this?
More or less affordable?
What about target audience?
And this?
Who's most likely to buy these sneakers?
← That's the power of branding.
Branding is about associations. What do people think and feel when they stumble on your feed, visit your website/store, open your products, or speak with you?
What comes to your mind when you think about your favorite (and least favorite) companies?
What do you want to be known for?
At KHreative Works, we blend years of expertise in design, strategy, marketing, and communications to help you clarify your message, align how you show up with how you want to be seen, and build a brand that connects with the people who matter most.
See what we mean when we say, 'No Half-Baked Brands'®
Our Secret Ingredient
What do you get when you combine 15 years as a copyeditor, 13 years in design, a decade in public health research (including five years in evidence-informed decision-making), and a healthy dash of perfectionism?
You get me! Award-winning designer and Creative Director, Kershelle Barker.
Weird combination? Maybe, but it works! I don’t just make things pretty; I make them make sense. I connect the dots between data and design to build brands with purpose.
Design skills are one thing, but add in research, knowledge translation, data visualization, and sharp attention to detail, and you've got a KFC-level-top-secret recipe for brand success!
We've Got the Recipe
to take you from a business to a BRAND
We’ve got the recipe:
1 part research,
1 part design,
and a whole lot of vision
baked to create brands that make sense... and impact.
Branding without strategy is like frosting without the cake: nice to look at, but not much to chew on.
We build brands that look good AND work, for people with vision.
Every Great Brand Needs a Recipe
That recipe starts with your "why" - your vision, your values, and the reason you exist beyond making a sale.
"People don't buy WHAT you do.
They buy WHY you do it."
- Simon Sinek
If you don't know why you do what you do, how do you expect your audience to believe in and trust you enough to give you their support (or money)?
Our Bonus Toppings
You can have access to our network of professionals to help your brand look, feel, and function consistently:
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Graphic Designers
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Photographers & Videographers
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Motion Designers
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Web Developers
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Digital Marketing Specialist
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Communications Specialist
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Social Media Specialist
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Client Brand Support Manager
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Printers
This team approach ensures your brand shows up seamlessly everywhere.
THERE'S MORE...
Baked. Frosted. Ready to Serve.
Your brand doesn’t stop at the logo files, and neither do we.
Our full branding suite includes everything you need to confidently put your brand to work:
LAUNCH-READY GRAPHICS
IMPLEMENTATION & MARKETING TIPS
POST-PROJECT FOLLOW-UP
We help you put your new brand to work so you get the ROI and impact you need.
Ready to "Bake" the Brand of Your Dreams?
The Bottom Line
A brand that’s all frosting (design) and no cake (strategy) just won’t hold up... And it'll cost you more in the long run when your buyers realize you're just selling them sugar.
We’re here to help you bake the whole thing so you're primed for success.
ARE YOU
Our People
We don’t work with everyone. And neither should you.
If you’ve been burned by generic design packages, or worked with people who just “make it look nice,” you know how much alignment matters.
We partner with people who get it; those who truly value the expertise, effort, and thoughtfulness that go into crafting a brand worth celebrating. Those who value strategy, storytelling, and smart design. People who want to build a brand worth remembering.
Our Recipe for a Great Partnership
By choosing us, you’re gaining a teammate who treats your brand like it’s our own.
Our best-fit clients are:
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Visionary Business Owners who have a clear vision, value both the art and strategy of branding, and want to position their brand professionally and credibly.
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Mission-Driven Organizations in health, education, research, and development that need to communicate big ideas in simple, visual ways.
