Common Branding Mistakes (and How to Avoid Them)

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Branding vs Marketing:
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Branding and marketing work hand in hand, but most people don't understand the difference. If you’ve ever wondered how they differ and why both are crucial for your business, you’re in the right place.
Common Branding Mistakes
(and How to Avoid Them)
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Even the best businesses make these branding mistakes. The good news is they’re fixable!
Are you guilty of any of these?
Seems like Everyone's Rebranding. Should you be, too?
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Walmart. Amazon. KIND. Range Rover. Eventbrite. Cracker Barrel...
2025 seems to be the year of the redesign.
What can smaller businesses learn from it?
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Branding and marketing work hand in hand, but most people don't understand the difference. If you’ve ever wondered how they differ and why both are crucial for your business, you’re in the right place.

Even the best businesses make these branding mistakes. The good news is they’re fixable! Are you guilty of any of these?

Walmart. Amazon. KIND. Range Rover. Eventbrite. Cracker Barrel... 2025 seems to be the year of the redesign. What can smaller businesses learn from it?

Our Recipe for a Great Partnership. We partner with people who understand that branding is about alignment, not just aesthetics Are you our people? FIND OUT

People Think We're Kind of Awesome. From logo awards to a global summit, KHW is on the map! CHECK IT OUT

Strategic Branding for Visionaries. We blend years of expertise in research, design, strategy, marketing, and communications to create brands that work hard for you. LEARN MORE

Even the best businesses make these branding mistakes. The good news is they’re fixable!
Are you guilty of any of these?

Walmart. Amazon. KIND. Range Rover. Eventbrite. Cracker Barrel...
2025 seems to be the year of the redesign.
What can smaller businesses learn from it?

Our Recipe for a Great Partnership.
We partner with people who understand that branding is about alignment, not just aesthetics
Are you our people?

FIND OUT

People Think We're Kind of Awesome.
From logo awards to a global summit, KHW is on the map!

CHECK IT OUT

Strategic Branding for Visionaries.
We blend years of expertise in research, design, strategy, marketing, and communications to create brands that work hard for you.

LEARN MORE