Freebies
Grab some helpful guides and tools to help improve your business and branding... completely free!
FREEBIE 01
Your brand is your business’ biggest asset (or its biggest liability)
(A No-Nonsense Audit to Uncover What Needs Work... and What it's Costing You)
This quick audit will help you pinpoint exactly what’s working, what’s not, and what’s costing you money.
FREEBIE 02
ChatGPT Branding Prompts Sampler
(A No-Nonsense Audit to Uncover What Needs Work... and What it's Costing You)
Sample prompts to help you define your brand, understand your audience, and bring your visuals, voice, and content into alignment.
FREEBIE 02
Service Providers Pricing Calculator
(A No-Nonsense Audit to Uncover What Needs Work... and What it's Costing You)
Figure out what to charge (and how many clients you actually need) with this straightforward pricing calculator made for service providers.
White Papers
Research meets real-world branding.
Our white papers unpack complex ideas, frameworks, and brand strategy models for organizations and individuals that care about credibility and long-term impact.
They are evidence-informed and written for decision-makers and curious minds.
WHITE PAPER — JUNE 2025
Applying the Integrated Knowledge Translation (IKT) Framework to Brand Strategy
What if your branding process worked more like a research strategy?
IKT is a collaborative approach to research that involves ongoing partnerships between researchers and decision-makers. This paper presents a conceptual model for applying the IKT framework to branding, particularly for mission-driven organizations that rely on stakeholder trust and long-term relevance.
(A No-Nonsense Audit to Uncover What Needs Work... and What it's Costing You)
WHITE PAPER - SEPTEMBER 2025
The Brand Perception Gap: How Misalignment Erodes Trust in Organizations
What happens when staff and customers don't believe the brand you're promoting?
Many organizations project a message to the public that is different from their internal reality. This disconnect, referred to here as the brand perception gap, presents a risk to long-term trust and reputational equity. This paper explores this gap and the role of brand strategy in closing it.
(A No-Nonsense Audit to Uncover What Needs Work... and What it's Costing You)
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WHITE PAPER - JUNE 2025
What if your branding process worked more like a research strategy?
IKT is a collaborative approach to research that involves ongoing partnerships between researchers and decision-makers. This paper presents a conceptual model for applying the IKT framework to branding, particularly for mission-driven institutions and organizations that rely on stakeholder trust and long-term relevance.
(A No-Nonsense Audit to Uncover What Needs Work... and What it's Costing You)
WHITE PAPER - JULY 2025
What happens when staff and customers don't believe the brand you're promoting?
Many organizations project a message to the public that is different from their internal reality. This disconnect, referred to here as the brand perception gap, presents a risk to long-term trust and reputational equity. This paper explores this gap and the role of brand strategy in closing it.
