Koža Skincare
Understanding the Brand.
Koža Skincare was created to "reintroduce customers to the beauty of their skin... skin in its softest, healthiest and most radiant state".
The brand’s aesthetic, from the logo to the packaging, is all about their commitment to simplicity, safety, and stability. They wanted branding that reflects their straightforward approach to skincare, so we kept the design sleek and minimalist.
Services
> Logo & Visual Identity
> Product Packaging Design
> Website Design
Year
2020
Executing the Vision.
Since Koža means "skin", and the brand ethos centres on an unembellished focus on skin health, we wanted the visual identity to echo this philosophy. No frills, no unnecessary elements; just a product that speaks for itself.
We created an elegant yet bold wordmark, and added a period, as if to say, "Skin. That's it. That's all." That's the brand.
Designing the Look.
For imagery, we chose simple yet striking models with glowing skin, and utilised a minimalist background for product photography.
To keep the spotlight on the simplicity of the products, the packaging is all-black, with black labels seamlessly blending into the containers, and we used white and rose gold for the text to stand out.
Designing the User Experience.
The website also featured clean page backgrounds, striking model images, and highlighted the products in a simple layout for easy navigation.
Client Testimonial.
"There are so many skincare products on the market, so we wanted to differentiate Koža by staying away from the typical colours and elements, especially in the "natural products" space.
As a small startup, we wanted to make sure that we took the time to develop a look and feel that we would be proud to launch during the pandemic when everyone was online.
We shared our mission with KHreative Works, and Kershelle immediately understood what we were trying to achieve. The process was seamless from beginning to end, and we've received amazing feedback on the sleek, luxury look of our logo and packaging. Some even asked if this is a Korean brand! Definitely worth the investment!"
