Kiem University of Mathematics
Understanding the Brand.
Kiem University of Mathematics* is dedicated solely to the pursuit of education in mathematics and physics. Designed as the first university of its kind, Kiem exists for those who love numbers, formulas… and of course, pi!
The brand challenge was to take a niche, highly academic focus and turn it into something that still felt youthful, engaging, and identity-driven, without leaning on clichés or academic monotony. The branding needed to feel serious enough for an institution, but playful enough to attract future generations of problem-solvers.
Services
> Logo & Visual Identity
> Branded Merchandise Design
> Stationery & Collateral Mockups
*Complete Brand Concept
by KHW Branding Agency
Year
2019
Executing the Vision.
We began by combining the institutional authority of a classic serif logotype with typographic choices that complemented mathematical symbols. The monogram 'KU' uses the pi symbol (π) to fuse the letters. The mark also doubles as a symbol of collaboration and celebrating discovery, as the letters appear to be "high-fiving" each other. This adds some playfulness to subjects that can otherwise feel stoic and boring.
Executing the Vision.
We began by combining the institutional authority of a classic serif logotype with typographic choices that complemented mathematical symbols. The monogram 'KU' uses the pi symbol (π) to fuse the letters. The mark also doubles as a symbol of collaboration and celebrating discovery, as the letters appear to be "high-fiving" each other. This adds some playfulness to subjects that can otherwise feel stoic and boring.
The color palette blends warm copper tones with neutrals, offering a modern and welcoming feel. Overall, the branding signals prestige without pretension, something that could just as easily appear in scholarly journals as it could on student hoodies.
Designing the Look.
The full visual identity was extended across stationery, merchandise, and mock campus materials carrying the brand with clean layouts and tasteful use of the pi symbol, treated almost like an honorary crest.
The goal was to create a simple, wearable identity that is instantly recognizable to those who “speak math.”
Additionally, marketing materials embrace wordplay to add a warm, human voice to the brand’s academic ethos.
