The View 17°61
Understanding the Brand.
The View 17°61 is a carefully crafted escape designed for families, couples, and friend groups seeking a place to pause, reset, and reconnect. With an open view of the northwest coast of Antigua, this property offers modern comfort, personalized service, and a front-row seat to golden sunsets.
Its name pays homage to its coordinates (17°N, 61°W), anchoring it to the Caribbean, where salt, sea, and serenity come together to recharge the spirit. The View is about meaningful moments, shared laughter, and tropical ease.
Services
> Logo & Visual Identity
> Website Design
Year
2023
Executing the Vision.
The brand needed to capture both the emotional experience and the geographic identity of the space. We focused on a design that felt sleek and welcoming, without leaning into overused beach tropes.
The chosen logo features a clean arch framing a simplified horizon: rolling hills, the sunset, and a subtle outline of Antigua’s northwest coast. It’s minimal, but memorable, just like the stay. The paired typography is modern and crisp, reinforcing the upscale comfort that guests can expect from the space.
Designing the Look.
We used refined gold linework to reflect warmth, elegance, and tropical sophistication. This line illustration approach was chosen to keep things lightweight, scalable, and easy to adapt across mediums such as website, welcome cards, and branded keepsakes.
The website design carries the same visual tone: uncluttered and immersive. Guests are met with inviting photography, intuitive booking navigation, and a subtle storytelling flow that captures the villa’s charm without overwhelming the eye.
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Client Testimonial.
"Working with Kershelle was nothing short of playing in a giant sandbox. From concept to delivery she worked tirelessly to listen to my needs and bring them to life. Her branding and creative expertise is 100% world class. I’m super proud to be supporting a female Afro-Caribbean entrepreneur who serves up incredible masterpieces!! Grateful for all they have done for my brand identity and dueling of client pipeline."
