The Challenge.
Bj’orn needed a logo and brand system that could grow with him across album covers, event branding, merchandise, and live performance visuals. It had to feel elegant but not corporate, artistic but not too abstract, and packed with meaning.
Executing the Vision.
The final logomark is a minimalist arrangement of the lowercase letters 'bpm', stylized to resemble sound bars in a music production timeline, and as a nod to beats per minute (BPM), tempo, rhythm, and timing. It mirrors the interface of digital audio workstations while forming a clean and modern mark.
Bj'orn Pierre Music
Understanding the Brand.
Bj’orn Pierre is a singer, producer, and one of the Caribbean’s most intentional voices in gospel music. His sound is rich, layered, and authentic. So, when we were asked to create his brand identity, we knew it had to reflect that same level of polish and depth.
Services
> Logo & Visual Identity
> Song Release Artwork
> Event Artwork
Year
2019
Designing the Look.
The stacked lines suggest progression, structure, and harmony; qualities Bj’orn embodies not only in his music, but also in how he moves through the creative world. The elongated “b” / "p" anchors the composition.
We paired the symbol with a clean sans serif wordmark to balance elegance and modernity. The black and metallic gold palette reflects a more serious persona as Bj'orn ventured into purposeful music ministry.
This mark was extended across sleek branded stationery and a full personal branding system. His visual identity now carries the same level of intention as his vocals.
We continue to provide ongoing brand design services for Bj'orn, including song release artwork, merchandise design, and event branding for his signature "Mirror Man" concert.
_5.webp)
Client Testimonial.
"I had nothing that even resembled a brand before working with KHreative Works, and I didn't know where I needed to start. I feel like my branding has made a stamp of quality to those who view my work. It's sleek and sophisticated while clearly bringing the point across.
I've been doing music for over 10 years and I'm pleased to say that my branding from KHreative Works has been extremely instrumental to my success thus far."
