So… Cracker Barrel redesigned its logo. Gone are the rocking-chair man, the quaint, general-store vibe, and the Americana illustration. Did it succeed? Depends on who you ask. Twitter/X says no, TikTok says absolutely not, and Cracker Barrel lost "almost $100 million in market value" on the day of the redesign. So what went wrong, and what can we learn?

There are some essential tools I use to keep everything running smoothly at KHreative Works, from branding projects to client communication, to my ever-growing to-do list. These aren’t tools I’ve tested once and forgot about. These are the platforms I log into every single day, and I'm here to share!