Beauty In Full Salon
Understanding the Brand.
Beauty In Full offers a refined, luxury salon experience that celebrates beauty both inside and out. With an internationally-trained hair designer leading the business, the goal was to position the brand as a high-end, elegant provider of quality services in a saturated market.
While this project predated our formal brand strategy process, the vision was clear: design a brand that radiates confidence and sophistication.
Services
> Logo & Visual Identity
> Marketing Materials
Year
2016
Executing the Vision.
The challenge was to create a visual identity that reflected both the founder’s passion and the brand’s premium positioning, without relying on generic beauty motifs.
We wanted something artistic, symbolic, and rich in meaning. This is one of our favorite projects to date, because all it took was one sketch. I created a custom hand-drawn mark with smooth curves and movement, while keeping the aesthetic polished and timeless.
THE SKETCH
Designing the Look.
The lowercase initials ‘b’, ‘i’, and ‘f’ are integrated into a fluid monogram. The ‘b’ and ‘i’ combine to form a flame which symbolizes the founder’s passion and creative fire, while the ‘f’ curves into the flowing hair of a minimalist face.
Interestingly, many clients have said the logo appears to spell “life,” a happy coincidence that reinforces the brand’s message of holistic beauty.
The design is sleek and made to hold its elegance across years of use. Almost a decade later, the brand continues to shine.
Client Testimonial.
"My logo design to me is sophisticated and professional. My clients love everything about it. It's one of the many reasons they are attracted to my business to begin with.
I had a clear vision. My vision was translated on paper exactly like I envisioned it. I am very particular and a beat wasn't missed with the visuals. If you are considering working with KHreative Works, be open to receiving feedback. Sometimes we let our minds run without listening to professional advice. Together with your vision, a level of understanding, and their professionalism, you will definitely get to your desired goal."
