Beauty In Full Salon & Spa
wanted to establish their brand as a luxury service provider, known for elegance and quality. With an internationally-trained hair designer at the helm, it was important to capture the status and sophisticated essence of the company
Beauty In Full
2016
KHW Services:
Logo & Visual Identity, Marketing Materials, Web Design
The logo features hand-drawn lettering of the company's initials, BIF, in lowercase. The 'b' and 'i' together form a flame which represents the hair designer's passion for her work; and the 'f' doubles as hair on the head of the face image at the end. The colours, black and gold, were used to convey luxury and sophistication.
BIF clients have also commented that the logo looks like it spells 'life', which complements the client's branding as they promote 'Beauty Inside and Out'.
