PROJECTS
LOGOS &
BRAND IDENTITY
Client:
BEAUTY IN FULL SALON & SPA
Trinidad & Tobago
Project: Brand Identity Design, Marketing Materials
Beauty In Full wanted to establish their brand as a luxury service provider, known for elegance and quality. With an internationally-trained hair designer at the helm, it was important to capture the status and sophisticated essence of the company.
Logo Concept:
This logo features hand-drawn lettering of the company's initials, BIF, in lowercase. The 'b' and 'i' together form a flame which represents the hair designer's passion for her work; and the 'f' doubles as hair on the head of the face image at the end. BIF clients have also commented that the logo looks like it spells 'life', which complements the client's branding as they promote 'Beauty Inside and Out'.
Client:
INNOSENSE SALON & DAY SPA
Trinidad & Tobago
Project: Brand Identity Design, Marketing Materials
InnoSense Salon & Day Spa was the winner of KHreative Works & TS Media's Level Up Branding Challenge 2020. As the winner, InnoSense received a full branding package and other prizes from sponsors and partners.
Logo Concept:
This logo features an abstract crest to represent that clients are treated like family. The symbol comprises the elements earth, air and water, and also signifies cycle, renewal and healing.
The colours purple (magenta) and orange were chosen as purple is a low arousal colour for calmness and relaxation; and orange for vitality and happiness. Less than 5% of the most notable brands use purple in their logo, making it a stand out choice.
