Client:

INNOSENSE SALON & DAY SPA
Trinidad & Tobago

Project: Brand Identity Design, Marketing Materials

InnoSense Salon & Day Spa was the winner of KHreative Works & TS Media's Level Up Branding Challenge 2020. As the winner, InnoSense received a full branding package and other prizes from sponsors and partners.

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Logo Concept:

This logo features an abstract crest to represent that clients are treated like family. The symbol comprises the elements earth, air and water, and also signifies cycle, renewal and healing. 

The colours purple (magenta) and orange were chosen as purple is a low arousal colour for calmness and relaxation; and orange for vitality and happiness. Less than 5% of the most notable brands use purple in their logo, making it a stand out choice.