Client:

BEAUTY IN FULL SALON & SPA
Trinidad & Tobago

Project: Brand Identity Design, Marketing Materials

Beauty In Full wanted to establish their brand as a luxury service provider, known for elegance and quality. With an internationally-trained hair designer at the helm, it was important to capture the status and sophisticated essence of the company.

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Logo Concept:

This logo features hand-drawn lettering of the company's initials, BIF, in lowercase. The 'b' and 'i' together form a flame which represents the hair designer's passion for her work; and the 'f' doubles as hair on the head of the face image at the end. BIF clients have also commented that the logo looks like it spells 'life', which complements the client's branding as they promote 'Beauty Inside and Out'.